All the talk at work is about what the next big web phenomenon is going to be. Semantic web, web 3.0, the 'next Google', the next 'ebay' or the next 'Porntube'.

As it is, the web's a good place to get stuff of your chest, claim authority on the most obscure subjects and turn your back on the real world once and for all.

And as I thought I might as well create the next big thing on the web as some spotty oik in his bedroom in Shitkicker, Wisconsin I give you the wonderful Arsebook.

Arsebook - where poking happens for real!